Doxis

Renaming SER, defining Doxis

SER Group, a 40-year leader in Enterprise Content Management, found that customers connected more with its flagship product, Doxis, prompting a strategic rethink of its brand as it expanded globally. We brought their new brand propositon ‘The Document Intelligence Company’ to life by refreshing their creative toolkit and crafting a new logo. The much-loved mascot, Doxi, remained central, while other elements evolved, including vibrant new graphics inspired by the platform’s seamless and flexible workflows.

I was involved across the full process from initial concepts through to development and brand guideline creation