James Fisher

Harnessing the Blue Economy – Annual Report 2025

James Fisher is a global marine solutions provider. In 2025, it reached a pivotal moment, moving into the final stage of its turnaround plan and positioning itself for growth. This created an opportunity to clearly and confidently articulate its story, highlighting how the ‘One James Fisher’ model supports future growth while presenting a balanced and confident message to the market.

We explored their brand with a fresh perspective, finding bold, fresh ways to amplify their story. We brought this to life through a distinctive approach that connects purpose, strategy and sustainability across the evolving Blue Economy, centred around the idea of ‘positioning for growth’.

I was involved across the entire process from the initial winning pitch creative through to leading development and implementation across the full report.