Re-owned

Art direction & Editorial design

An editorial exploring the attitudes of 18 to 25 year olds towards pre-owned fashion and personal style, and a lookbook showcasing pre-owned fashion.

The throw away nature of fast fashion can be linked to the culture of short lived trends, meaning that fashion now becomes outdated quicker than ever before. Pre-owned clothing can offer an array of different styles, it can be an escape from the uniformity of fast fashion trends and a more responsible way to enjoy fashion.

Printed on recycled and silk paper stock.

The photoshoot focussed on capturing our models style and personality. This section of the book celebrates their individual styles and also offers an insight into their fashion habits and attitudes towards fast fashion and personal style, through interviews with each model.