WAGGEL

Selected work | print, editorial, merch

Some fun projects I worked on with Waggel - creating ‘sorry for your loss’ cards for members who lost their pets, a collection of team merch, and working with the editor of DOG Magazine on Waggels online editorial Zine.

‘Sorry for your loss’ cards

Death claims are pretty common in pet insurance - previously Waggel sent an email out but it felt a bit cold and insensitive.
I created a set of cards that claims assistants could handwrite and send out to members who’d lost their pet. Printed with Hatch on their seeded paper stock meant that recipients could plant their card and grow a wildflower meadow in memory of their pet ❤️

Team Merch

Creating a collection of merch for Waggel’s current team. Focusing on the brands core ‘waggel blue’ across the designs to create a range of merch that would feel wearable while creating a feeling of community. The t-shirts were screen printed and the hoodies were embroidered.

Zine - online editorial & promo

I worked on the cover for the Mental Health issue as well as curating the photography to include in the Senses issue. Throughout Zine’s run I also created organic social content to promote the issues as they launched.